Client Spotlight: Simply Stripes

How Robin Hancock grew his revenue and profit with Pulse Accountants - Restructured for real growth... 

At Pulse Accountants, we take great pride in supporting ambitious business owners across the North East who are committed to growth, no matter what industry they operate in. One client who truly embodies that drive is Robin Hancock, the man behind Simply Stripes, a family-run signmaking and visual display business based in Spennymoor, County Durham. 

Sign-makers In Spennymoor, County Durham 

Simply Stripes is a family-run signmaking and visual display specialist with over 30 years of experience in the industry. Based in Spennymoor, County Durham, Robin and his team handle everything in-house, from manufacturing, distribution and installation of high-end graphics & signage. Their three core specialisms are vehicle livery, signage and visual management and they serve everyone from local tradesmen to multinational organisations.

Every product is handcrafted, every project is treated with the same level of care and their loyal customer base, some of whom they have worked with for over 15 years, is a testament to the quality and consistency they deliver. Like any growing, busy business, however, the day-to-day demands of running operations leave very little headspace for the financial side of things, and that's exactly where Pulse came in as their accountant for family-run manufacturing businesses.

Robin's words...

"I'm Robin and I run a company called Simply Stripes, a signage company. From a business perspective, money is the air in any business's lungs and without it, companies die and any potential that they may have had tends to fail. Finding the right accountant and someone that can give you a clear financial picture is super important. It is one of the most important decisions any business owner can make."

"So because of that, I can't thank Jordan and Pulse Accountants enough. Jordan spotted gaps that I didn't even really know I had and helped me structure my pricing from the ground up again. He helped give us a clear financial foundation which I've used to then build on, and has helped me see real, tangible growth because of it. I genuinely can't thank them enough. They are so invested in your own success and that's really rare. So if you aren't working with Pulse Accountants, I recommend that you do."

Spotting real opportunity for growth

Robin's quote highlights something we hear time and time again from business owners — "gaps I didn't even really know I had." When you're running a hands-on, production-led business like Simply Stripes, your focus is rightly on craftsmanship, installations and customers. Pricing, margins and financial structure tend to be the things that quietly get left alone, often for years.

That's where having a proactive accountant who actually looks under the bonnet makes the difference. Jordan didn't simply take Simply Stripes' numbers at face value; he interrogated them. He looked at how Robin was pricing his work, where the business was leaving money on the table and what a stronger financial foundation could look like in practice. Restructuring pricing from the ground up isn't something most accountants would even attempt; it requires a genuine understanding of how the business operates commercially, not just how it reports its accounts.

Why Family-Run Businesses Need More Than Just A Compliance Accountant

For a 30-year-old, family-run business with a long-standing client base, change can feel risky. Robin's willingness to rebuild his pricing structure with us is exactly the kind of bold, considered move that pays off and the "real, tangible growth" he describes is the proof.

It's also a great example of what business advisory can look like when it's done properly: not theoretical, not bolted-on, but practical work that changes how money flows through the business. If your accountant only ever speaks to you at year-end, this is the kind of partnership you're missing out on.

A genuine investment in your success 

Robin used the word "invested" and it stood out to us because it's exactly how we'd describe what we try to do for every client. We're not interested in being a faceless service provider. We want to know your business, know what success looks like to you and be the people you call when you're making the big decisions.

 Looking For An Accountant Who Will Actually Help You Grow? 

With a stronger financial foundation now in place, a restructured pricing model and over 30 years of craftsmanship behind the brand, Simply Stripes is well-positioned for its next chapter. Robin has the clarity to make confident decisions and the support behind him to back those decisions up.

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