Client Spotlight: Inframe Garden Rooms

Luxury isn't just how it looks. Luxury is knowing it's built properly...

At Pulse Accountants, we take great pride in supporting ambitious business owners who are committed to growth, no matter what industry they operate in. One client who embodies that drive is InFrame Garden Rooms, the leading providers of high quality steel frame garden rooms, operating throughout London.

Who are InFrame Garden Rooms? 

InFrame design, supply and install premium garden rooms built around a strong steel core, with all framework made from steel. That means they're built to last and every build is backed by a 25 year structural guarantee and a 10 year insurance backed guarantee for complete peace of mind.

From garden offices and gyms to golf simulators and fully bespoke annexes, InFrame create beautifully crafted spaces with bespoke shaping to suit any garden, for both commercial and domestic clients. Their reputation is built on exceptional customer service and their friendly approach.

Watching the business grow has been genuinely exciting. Demand for their bespoke garden rooms has soared, and the team behind it are exactly the type of client we love working with; friendly, approachable and hungry to keep improving.

A full in house accounts team, not just an accountant...

InFrame doesn't have a separate finance department, because Pulse is their finance department. We act as their accounts team entirely, working alongside them with daily contact and a genuinely strong relationship.

Day to day, that means we manage their cashflow, pay suppliers, send invoices, collect debts and liaise directly with their clients on their behalf. We even operate through a dedicated accounts@inframespace email address, so we are fully embedded in the business as their finance manager, interacting with clients, suppliers and the wider team across every channel.

This is what a modern accountancy partnership in London should look like. Not a once a year conversation, but a finance function that runs quietly in the background while the business focuses on building exceptional garden rooms.

Proactive support at every stage 

Alongside full bookkeeping and a complete in house accountancy service, we process their pay as you earn payments through payroll and provide short and long term cashflow forecasting with regular updates, so the team always know exactly where they stand.

Just as importantly, we keep InFrame ahead of the curve. We make them aware of upcoming changes, flag anything they need to be prepared for, and identify tax savings along the way. That is the difference between compliance and genuine partnership.

Advisory in action

One of the most rewarding parts of this relationship has been helping InFrame build a bespoke pricing model, which we continue to refine together through our tech advisory service. The team can now look at live costs on any project, giving them real time visibility of margins as work progresses.

This is a clear example of business advisory, tech advisory and tax advisory working together. When a business owner truly understands their numbers, they can make bold, confident decisions, and InFrame's growth is proof of exactly that.

In their own words 

 “Pulse are essentially our in-house accounts team. We speak to them daily, they handle everything from invoicing and supplier payments to forecasting and advice, and it means we can focus completely on designing and building the perfect garden rooms for our clients.

They've gone far beyond compliance, helping us build a pricing model, understand our live project costs and plan ahead with confidence. They genuinely feel like part of the InFrame team.'

The Pulse approach

 We become part of the team. We take the financial complexity off our clients' shoulders so they can focus entirely on what they do best. Every client's set up is different, so we take the time to understand how yours actually works and build around that. For InFrame, that means acting as a complete finance function with daily contact. We're not just your accountant, we are part of the team.

With an office in King's Cross, Pulse works with ambitious limited companies across the capital as trusted accountants in London, providing the same fully embedded support that InFrame receives.

Looking Ahead 

 With demand for their bespoke garden rooms growing, new show sites opening and a reputation for quality that keeps building, the future is looking strong for InFrame. As the business continues to evolve, Pulse will be there to help navigate the next phase of growth and celebrate every milestone along the way.

To discover how Pulse can help your business thrive, book a call with one of our advisers here. We offer an initial discovery call to scope out exactly where your business is currently.                                                                                        

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