YouTube can be a serious business—but once the income from YouTube revenue starts flowing, managing your social media presence, finances, and understanding whether to operate as a limited company, along with accountancy, taxes, tax returns, and tax responsibilities, becomes crucial.
If you’re earning through AdSense, sponsorships, memberships, affiliate links, merchandise, or collaborations with influencers, choosing the right chartered accountants for YouTubers for expert tax advice can protect your income, maximize profits, reduce taxable income, and remove a huge amount of stress.
Below, we’ve ranked the top 5 accountants for YouTubers and influencers in the UK, starting with the firm most trusted by digital creators for their expert accounting services and comprehensive audit support.
Before we dive into the top 5, it’s important to understand why YouTube accounting is different from standard self-employment.
YouTubers often earn income that is mixed with gifts and other sources, including revenue generated through social media:
Some of the most crucial actions a specialist YouTube accountant will cover are: keeping track of expenses efficiently
And YouTube-specific considerations such as:
Pulse Accountants take the #1 spot due to their strong reputation for bookkeeping and working with YouTubers, content creators, influencers, social media personalities, and digital-first businesses across the UK.
They specialise in modern income models—AdSense, sponsorships, affiliate marketing, memberships and merchandise—and understand that YouTube income doesn’t behave like a traditional salary.
Pulse support creators earning at all levels and focus on proactive tax planning, not just compliance. Their advice is clear, discreet, and tailored to the realities of creator income.
Why Pulse Accountants rank #1
Best suited for: YouTubers with stable or growing income who value structure, personalised support, and maximising the financial return from their work.
Limitations (that work in creators’ favour):
My Accountant Friend is a well-known UK firm that actively markets its accounting services to YouTubers, influencers, and online creators, with both online and in-person support, leveraging social media to reach a wider audience.
Best suited for: YouTubers and influencers who want a larger firm with packaged creator services.
Gorilla Accounting primarily supports contractors and freelancers but also works with digital creators earning online income.
Best suited for: YouTubers with straightforward income who value established systems.
Crunch offers cloud-based accounting for freelancers and online earners, including YouTubers with simpler setups.
Best suited for: Early-stage or part-time YouTubers seeking cost-effective compliance.
Some traditional local accountants support YouTubers, particularly those with simple income streams and minimal growth plans.
Best suited for: Creators who value face-to-face meetings over specialist insight.
Many YouTubers try to manage tax themselves—especially in the early stages. As income grows, this becomes risky.
Common issues include:
HMRC has made it clear that digital creators must check whether they need to declare income and comply with Self Assessment rules. Online platforms and payment providers increasingly share data, making undeclared income easier to detect than ever.
Once you understand the risks, the solution is choosing an accountant who genuinely understands YouTube income.
A good accountant for YouTubers UK should offer expert accounting services and:
"Most YouTubers don’t struggle because they’re careless—it’s because income grows faster than their tax planning. A specialist accountant helps creators stay ahead of payments on account and avoid painful surprises."
- Matt McConnell, Director at Pulse Accountants
If you’re serious about YouTube as a business, working with a specialist accountant can make a measurable difference.
Pulse Accountants help YouTubers stay compliant, reduce tax, and build sustainable, scalable businesses—without stress or judgement.